Wednesday, November 5, 2008

GO OBAMA!!!!!!!!!!!!!!!!!!!!!!!!!!! & assignments for next week

i know i probably shouldn't show political inclination, but what the hell, i will.

so moving on to our next class, this is what you need to bring (btw, I am very excited about what all of you are doing, i think all of you will end up with some beautiful, strong work)

catalog:
- mapping content: this is the thumbnail page / sequential layout we spoke about yesterday. think of it as doing storyboards for a movie, where you arrange and organize content per section (chapters). This is the blueprint that determines the flow of the book (sequential narrative), the thickness of the book, which in turn relates directly with how you will bind it and construct it as an object, a sculptural-cinematic piece.
So for instance, chapter 1 has 20 pages, 1200 words and 10 images. chapter 2 has 30 pages, 3000 words, 20 images etc....map it all
the most important thing is to create a foundation, a framework that will house your content, this is what this "mapping" is all about (similar to building a house, or a space where characters and stories travel through)

-table of contents: very important also, ties in directly with mapping above. Define your chapters and what content corresponds to each (text & image)

-content: the content of the book is all the work you have developed so far, and the purpose of the catalog is to promote & document your exhibition and its artwork. When generating text you can use your research (everything we've done so far comes together in this piece)

-format: we will do two books for this class, one is the catalog, the other is a process book. These can be combined into one book or be produced separately, I leave that up to you. If combined they need to be differentiated, so for instance you can say: the catalog is full colour on matte paper, the process part is on lighter weight sheets with one ink only and lives in the second half of the book etc... you decide. When figuring this out think of the implications this carries. A polished catalog in itself is more "official" the process book is more experiential, intimate in how it involves the reader into your thinking process. These are not mutually exclusive forms of perception, and you can "combine" the two books in format even if they are separate entities (for example, by giving them the same size or translated aesthetic, easy example: order and chaos within the same identity)

assignment:
A) I want to see 5 spreads per section (chapter). print these out in their actual format (size). Your grid needs to be in place as well as your typographic language, imagery & hierarchy. Here is where we see the book taking form as a narrative through space (in the movement of each page)
B) The covers are usually the last thing you design in a book but playing around doesn't hurt. So bring 3 ideas for front / back / spine. Your grid and assignment A will inform this.
C) Bring 2 rough sketches for posters, can be BW. I want to see what you're thinking as far as imagery & typography. Again, this ties in with your book covers.

if you have any questions let me know
and don't forget the environmental graphics! these will also be informed by the assignments above and will become easier to articulate. Some of you have great ideas for these.

have a great one!
c

and read "the invention of morel" it's a mind bender (author: Adolfo Bioy Casares)

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