Bring your laptops to next class

hello, we will work in class next time setting up grid systems and working out editorial design.
I want you to leave next class with a format & grid set up. I think working together will be more beneficial as I believe you need a bit more clarity in this field.

It is important you bring a laptop, or set up time during class to go to the computer lab to work if you don't have one—returning with work to show. I will do a demo, as said before, and will work with you individually.

It is also very important you define a "table of contents" which outlines the content of the book, (chapters if you will) this will help you figure out what goes where and in what order,

in the meantime—as per the class schedule—bring 5 studies for front, spine & back covers.
(5 meaning 1 set per front/spine/back, totaling 5) Use the content, imagery, title you have worked on for these. And the environmental graphics & logo.

let me know if you have any questions
thank you
c

feedback

hello,

i am still crippled a bit so apologies for my brief answers to those who sent the files. please send me your files in one pdf per section, not as individual files, as it is easier for me to review.

for next class we will continue with grids, language, logos & type ( see the class handout for specificatiojns on what's due, if you don't have one, get one from your peers)
from what i've seen so far, you need more help in that field, we will work in class setting up grids, i will do a demo. if one of you can get a projector i'd appreciate it, let me know who volunteers.

for the space: i want to see artworks & environmental graphics, can be in sketchup or in the actual space. bring ALL your files so far, especially for the book design (we need to look at all content)

after next class we will begin the poster design in tandem with the book

thank u
c

have to cancel-postpone class

hello all,

sorry to say i can't make it to class today, i have a brutal back pain and can't really move that much
so send me your wok in pdf's or via "yousendit" and i will review & get back to you as soon as possible

thank u
c

Recap: Assignments For Next Week

For next week bring in the following. I expect to see all the materials listed below. NO EXCEPTIONS. Also, if your pieces (artwork) were not complete bring those as well; these should be figured out by now so as many options as necessary. They are a large part of your catalogue / book content.. Take jason & carol's example, that's the caliber of work I am after, beautifully executed, thought out, cohesive and presented as a"whole."

grid systems / typography
- bring 20 spread printouts total
- each item is a spread (not a page)
- print these in actual size, based on your format choice.

book format
- the format is the size of your book and is a direct reflection to the content within it .It is important that your format accommodates your content as well as the behaviour and sequence of your narrative, so pay attention to your image ratio (are your images 4: 6, 16:9 etc) Do you have fold-outs, gate folds, is it french fold, is it perfect-bind, stitch bind, hardcover, softcover, what is the paper stock etc
- decide on 2 options for size and use these as structure when creating your grids.

type only grids:
- quantity 10 spreads
- design 5 grids and run body copy into them (2 iterations per grid) Here's where you look at margins, gutter, columns, proportions, type size, justified vs ragged etc
- use one typeface only for each execution and one size (the faces & sizes should vary per grid, so for instance: grid 01 is a 3 column grid, set in helvetica 9pt on 12pt leading. Grid 02: 5 columns, set in trade gothic, 10pt on 15 etc

type & image grids:
- quantity 10 spreads
- design 5 grids and run body copy & images into them. (these can be variations on the ones developed above)
- I want to see type & image combinations: meaning, your layout should reflect all the possibilities inherent in your grid for image scale & proportion variations, combined with type. So there might be a spread that is more image heavy, one where the ratio of text & image is 1 to 1 (half & half), one where its 1 to 3, one where you have 20 images and one paragraph etc.

text-based content
- I want to see the content we have been discussing for the past weeks in place, this includes:
title, artists statement, table of contents (5 chapters), all chapters and their names, each with a minimum of 600 words allocated to them.

logos:
- bring 10 logo designs. if you began these already and got feedback from me yesterday, great, then finesse and do 10 variations on the direction we chose.
- print each on an 11 x 8.5 sheet, we should be able to see them from a distance, so they should occupy 65- 70% of your page.

environmental graphics:
- comp up your language into space. Include: logo and text that reflects your 5 point narrative. for example: micael is re-appropriating language and setting it boldly into space with statement / jason & carol's: is the type inter-weaved into the line project? is type on the floor vs the walls? in robby's case: the type is mediated by light, what accompanies that? smaller object-based type? do the pieces themselves create the syntax typographically? how does that translate to print etc... Sketch in Sketchup, photoshop and in your model, cross-reference media so you get to nail it down. I want to see the whole language in place and in sequence.


let me know if you have any questions.

Call for images

If your artwork is not shown in the previous post, please send your images to me so I can include them in the section. Get some rest and be well. We're on for the next adventure in media.
c

Today's mid-term

Hello all, here are pics from today's mid-term. (some are discontinuous in sequence, blame my camera) If you need higher-res images let me know and I'll send via "yousendit". Overall I am happy with quality of work you presented and I look forward to continuing our process towards a cohesive, beautiful and meaningful project where each of you presents the best of what you've got, honouring your work, which is really what matters. Some projects fell a bit short today, meaning, not all of the content was there—you know who you are–, but then again, I don't settle for anything other than the best; so push yourselves, you are all on the right track. There were some projects though that were outstanding—I think you know who you are as well—, congratulations! I am inspired by you.

If you have any questions as far as what's due next week let me know.

Here are some "random" quotes from a book called "Short & Extraordinary Stories" by Jorge Luis Borges and Adolfo Bioy-Casares (whom I read at a very early age and who influenced me quite a bit)

(read the first one as a myth—or should we say meta-narrative—, not as religious dogma)
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"According to what's known, God Father is not anterior to God Son.
Son created, the father asked him:
— Do you know how I created you?
The son replied:
— Imitating me."

— Johannes Cambrencis, Animadversiones, (Lichfield, 1709)
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Distraction

"A Hunter, to scare away his pray set fire to a forest. Suddenly he saw a man emerging from a rock. The man traversed the fire calmly. The hunter ran behind him.
— Tell me then, how do you travel through a rock?
— The rock? What do you mean?
— I also saw you moving throug fire.
— Fire? What does fire mean?
That perfect taoist, completely effaced, couldn't see the difference among things."

— Henri Michaux, Un Barbare en Asie




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