Recap: Assignments For Next Week

For next week bring in the following. I expect to see all the materials listed below. NO EXCEPTIONS. Also, if your pieces (artwork) were not complete bring those as well; these should be figured out by now so as many options as necessary. They are a large part of your catalogue / book content.. Take jason & carol's example, that's the caliber of work I am after, beautifully executed, thought out, cohesive and presented as a"whole."

grid systems / typography
- bring 20 spread printouts total
- each item is a spread (not a page)
- print these in actual size, based on your format choice.

book format
- the format is the size of your book and is a direct reflection to the content within it .It is important that your format accommodates your content as well as the behaviour and sequence of your narrative, so pay attention to your image ratio (are your images 4: 6, 16:9 etc) Do you have fold-outs, gate folds, is it french fold, is it perfect-bind, stitch bind, hardcover, softcover, what is the paper stock etc
- decide on 2 options for size and use these as structure when creating your grids.

type only grids:
- quantity 10 spreads
- design 5 grids and run body copy into them (2 iterations per grid) Here's where you look at margins, gutter, columns, proportions, type size, justified vs ragged etc
- use one typeface only for each execution and one size (the faces & sizes should vary per grid, so for instance: grid 01 is a 3 column grid, set in helvetica 9pt on 12pt leading. Grid 02: 5 columns, set in trade gothic, 10pt on 15 etc

type & image grids:
- quantity 10 spreads
- design 5 grids and run body copy & images into them. (these can be variations on the ones developed above)
- I want to see type & image combinations: meaning, your layout should reflect all the possibilities inherent in your grid for image scale & proportion variations, combined with type. So there might be a spread that is more image heavy, one where the ratio of text & image is 1 to 1 (half & half), one where its 1 to 3, one where you have 20 images and one paragraph etc.

text-based content
- I want to see the content we have been discussing for the past weeks in place, this includes:
title, artists statement, table of contents (5 chapters), all chapters and their names, each with a minimum of 600 words allocated to them.

logos:
- bring 10 logo designs. if you began these already and got feedback from me yesterday, great, then finesse and do 10 variations on the direction we chose.
- print each on an 11 x 8.5 sheet, we should be able to see them from a distance, so they should occupy 65- 70% of your page.

environmental graphics:
- comp up your language into space. Include: logo and text that reflects your 5 point narrative. for example: micael is re-appropriating language and setting it boldly into space with statement / jason & carol's: is the type inter-weaved into the line project? is type on the floor vs the walls? in robby's case: the type is mediated by light, what accompanies that? smaller object-based type? do the pieces themselves create the syntax typographically? how does that translate to print etc... Sketch in Sketchup, photoshop and in your model, cross-reference media so you get to nail it down. I want to see the whole language in place and in sequence.


let me know if you have any questions.